Top 5 Beauty Retail Apps in the Middle East Q4 2021

In the fourth quarter of 2021, the top beauty retail apps in the Middle East demonstrated varied performance in terms of downloads and active users. Here’s a closer look at their metrics:

Nice one | نايس ون saw a dramatic increase in weekly downloads, peaking at 195K during the week of November 22. This spike was accompanied by a rise in weekly active users, which reached 326K in the same week. The app maintained a strong presence throughout the quarter, closing December with approximately 29K downloads and 156K active users.

همسة ألماس experienced fluctuations in weekly downloads, with a notable peak of 77.7K in the first week of November. Active users also saw significant growth, reaching a high of 78.9K during the week of November 8. The app ended the quarter with around 6.7K downloads and 55.4K active users in the last week of December.

باث&بودي وركس had a steady increase in weekly downloads, peaking at 29.7K in the week of November 22. Active users followed a similar trend, with a peak of 57.6K in early December. By the end of December, the app recorded about 23.3K downloads and 56.5K active users.

Sephora KSA: Beauty, Makeup showed a consistent upward trend in weekly downloads, reaching 31.9K in the week of November 22. Weekly active users peaked at 75.8K in the same week, demonstrating strong user engagement. The app concluded the quarter with 13.3K downloads and 62.7K active users in the final week of December.

Golden Scent قولدن سنت experienced a significant rise in weekly downloads, peaking at 34.1K in the last week of November. Active users also surged, reaching 58.4K in the same week. The app ended December with about 9.4K downloads and 29.8K active users.

These insights highlight the dynamic nature of the beauty retail app market in the Middle East during Q4 2021. For more detailed analytics and data, visit Sensor Tower.